It's not uncommon for real estate professionals to purchase multiple domain names for real estate websites. However, most don't take advantage of these domain names once they own them. Below you will find a few ways you can use the domains you purchase to drive more leads to your real estate business.
Forwarding Domains to Your Homepage
It may seem like a good plan and many search engine marketing professionals used to simply point all the domain names to one place. This may have worked in the past, but the search engines got smarter and now you cannot really gain ranking simply by forwarding domains to your home page.
Since all of the domains would be pointing to the same content, search engines made adjustments. Instead of ranking each domain name for the same content, they adjusted to ensure multiple domain names were not ranking in a significant position.
Building Multiple Websites
The best way to fix this issue is to build an actual website on each of your multiple domain names. You don't have to build out a huge website to grab good ranking, but at least two or three pages is necessary. In addition, you should keep regular content going up to each site with one or two blog posts every month.
In addition to gaining better ranking in the search engines, you will be able to use each of these smaller websites for other forms of marketing. It can also make it easier to target a smaller local market inside your larger target market.
Making it Easy
You may not have the time to create a bunch of websites on the domain names you own. However, you don't have to do this yourself. There are plenty of professionals out there ready to write the content, create the graphics and design your websites. If you don't have the time, start by outsourcing the most necessary tasks to those capable of taking on the project for you.
It's important to make sure you maintain your brand identity on each website. Match the colors, log and contact pages to ensure it's clear you are the one that owns the domain name and it's your website.
If you have a large list of domain names and you want to make sure you're getting the most out of your real estate marketing, start building mini sites on each one. Start with two or three pages of good content and a few blog posts each month. If one of the sites starts to bring in a large number of leads, consider expanding the content for even better reach.