Using Single Property Sites for Real Estate Marketing

Real estate marketing considered to be effective accomplishes two things; one, sells your existing listings and two, helps you acquire new listings. Achieving both of these objectives isn't always easy. With single property websites, you have the ability to easily achieve both of these objectives at the same time.

Defining a Single Property Website

The name says it all, but it can be a bit confusing. Single property websites feature one property or home and sit on a unique domain name; usually the address of the property. They often feature a gallery of images for the property, a map for directions, a virtual tour, the information for the agent/broker and a way to generate leads.

Using Single Property Sites for Marketing

It's not necessary to throw up a website like this for every property in your current inventory. Before you get started, make sure you have a good idea of what you're doing. The last thing you need is a list of websites you simply cannot manage because it's too long. You need search visibility and good conversion rates or these sites are a waste of time.

Single Property websites should help you to impress the seller and get the home sold faster. They need to include certain elements, such as:

  • A conversion oriented design
  • Excellent pictures of the property (ability to zoom in and out)
  • High-quality virtual tour with video
  • Map from Google or Bing showing the location
  • Excellent written copy with all necessary information about the property
  • Alerts for open houses and a calendar
  • A unique domain name with the property's address or a description

After you've put together the site with all the necessary features, you will need to know how to market it. Here are a few tips for marketing your new single property real estate website.

  • Send out a tweet about the status of the property, open houses and any updates.
  • Add images, video and facts about the property on social media sites and your blog
  • Use sponsored ads, such as Facebook Ads or Google AdWords to promote the property
  • Syndicate the property to real estate websites and portals, such as Realtor.com, Trulia and Zillow.
  • Make sure the single property site is optimized for SEO to gain organic ranking.

When you add in the marketing tips with a good design for your site, it's possible to get the most out of your single property real estate websites. This will not only help you gain leads for the property, but also for future properties.